Portfolio

Design, storytelling, and games across music, Web3, and interactive media.

Contact me: lars@mclars.com
01

Product Design

In the mid-2000s, my illustrations and layouts helped define the DIY visual language of nerdcore hip-hop. Drawing from comics, punk flyers, 8-bit games, and early web graphics, I used bold typography and lo-fi design to build a cohesive aesthetic across albums, merch, and collectibles.

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02

Web3

As Creative Director at ArDrive / AR.IO, I led storytelling and visual strategy for products built on Arweave. My work helped translate permanent storage and decentralized naming into clear narratives for builders and non-technical audiences, supporting AR.IO’s $17M raise through brand, education, and community growth.

ArDrive and AR.IO video
AR.IO explainer video
03

Interactive

"MC Lars: The Video Game" and "MC Lars 2: Brotherhood" were developed with Synersteel as part of a larger album rollout. I directed character and level design, translating the album’s visual language into two Unity-based rhythm games released on Steam, the Apple App Store, and other platforms.

"MC Lars: The Video Game" trailer
"MC Lars 2: Brotherhood" trailer